We're building HR and payroll software for the world we actually live in.
Crew started in 2024, after one too many Sundays spent running payroll by hand. Today we're a small team building AI-native HR software for dozens of growing businesses, and we'd love to build it for yours.
Crew at a glance
Crew is AI-driven HR and payroll software for small and medium businesses. It is built and operated by AlphaThree (alphathree.co) and was founded by Syed Ali Rizvi. Our mission is to take the manual work out of payroll and HR so growing teams can spend their time on people, not paperwork.
- Product
- Crew, AI-driven HR and payroll software
- Built by
- AlphaThree (alphathree.co), Crew's parent company
- Founder
- Syed Ali Rizvi, Founder & CEO
- Based in
- Pakistan, with a remote-first team
- Who it serves
- Small and medium businesses worldwide, from solopreneurs to mid-market teams
- What it does
- Payroll, HR and employee management, time and attendance, leave, performance, benefits, HR analytics, and an AI assistant
- Support hours
- Monday to Friday, 10 AM to 7 PM (GMT+5)
- Contact
- hello@itscrew.co · +92 309 0008343
Why Crew exists
It started with one too many payroll Sundays.
Syed Ali Rizvi was running alphathree.co, a small business with its own payroll cycle. Each cycle, the same routine. Pull biometric data into Excel. Calculate overtime by hand. Apply social security and pension. Cross-check against last month. Generate payslips one by one.
Each cycle, the same realization: this should not be this hard. The math wasn't complicated. The decisions weren't subjective. It was routine work a computer should obviously be doing, and yet the available tools either solved the wrong problem or solved the right problem badly.
Crew was the answer. AI-native from day one. Built for SMBs from day one. Priced for SMBs from day one.
The first customer was alphathree.co itself.
What we believe
Three principles guide what we build.
Principle 01
AI removes drudgery, not people.
We don't build Crew so businesses can fire their HR people. We build it so HR can stop spending half the week on form-filling and start spending it on hiring conversations, performance reviews, and the judgment calls that actually need humans.
Principle 02
Growing businesses deserve software built for them.
Most enterprise platforms treat small businesses as an afterthought, a tier buried somewhere. Crew was designed for growing SMBs from the first line of code. Social security, tax, biometric, payroll — all defaults, never afterthoughts.
Principle 03
Honesty beats hype.
We tell buyers when we're not the right fit. We're upfront about our customer count (dozens, not thousands). We don't claim integrations we don't have. It costs us deals — and keeps the customers we have happy.
Where we are today
Dozens of paying customers across five industries.
Crew launched in 2024 and serves growing businesses from solopreneurs paying themselves to mid-market teams running 200+ employees. We're not the biggest. The bet we're making is on focus, fast, modern, AI-native, priced for the SMB middle.
2024
Year founded
8
Modules · one platform
30+
Languages supported, including English
Customer mix
Retail
28%
Manufacturing
22%
IT services
24%
Healthcare
14%
Agencies
12%
The team
Small enough that the founder still runs your demo.
Between 6 and 15 people at any given time. Engineering, product, customer-facing. Everyone talks to customers, including the founder. We hire for two things, deep technical skill and genuine interest in solving problems for growing businesses.
Syed Ali Rizvi
Founder & CEOFounder of alphathree.co. Built Crew after one too many manual payroll Sundays. Runs Crew the same way he runs his own businesses, close to the work, close to the customer.
Where we're headed
The AI-native HR platform of choice for growing teams.
Specifically, the platform that small and medium businesses default to when they decide HR shouldn't be a monthly drag.
Deliberate focus
Not trying to be everything to everyone. Trying to be the right one for growing businesses, deeply.
Honestly early
Dozens of customers, not thousands. We have a long way to go.
Right timing
AI is changing what HR software can do. Being built around it from day one is a real advantage.
Crew × alphathree.co
Same team, two names. Here's why.
The AI-native HR and payroll software. Crew is what your team logs into every day to run payroll, approve leave, and manage hires.
The company that builds and operates Crew. You'll see this name on contracts and support emails. Same team, same founder, same offices.
Get in touch
Three ways to reach us. We answer everything.
Try Crew free
The fastest way to see if it fits. No credit card.
Start freeBook a demo
30-minute walkthrough with a real Crew person.
Book demoCall or email
+92 309 0008343 · Mon–Fri 10 AM–7 PM GMT+5
Call usFrequently asked
About Crew, answered.
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See if Crew fits your business.
Start free. Add a few employees. Run a payroll. Decide for yourself.